Apple hires former BMW executive for its rebooted car project Kranz is one of Apple’s most significant automotive hires, a clear sign that the iPhone maker is determined to build a self-driving electric car to rival Tesla Inc and other carmakers. Kranz is one of Apple’s most significant automotive hires, a clear sign that the iPhone maker is determined to build a self-driving electric car to rival Tesla Inc and other carmakers. Kranz will report to Doug Field, who led the development of Tesla’s mass-market Model 3 and now runs Apple’s car project, said the people, who requested anonymity to discuss a private matter. Apple has become the world’s most valuable company, with a market capitalization of more than $2 trillion, by selling iPhones, iPads, Apple Watches, Macs, and services. With investors and customers clamoring for new products, the company has targeted cars and augmented-reality headsets. An Apple spokesperson confirmed Kranz’s hiring. Apple began developing a vehicle in 201
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